A&W REBRAND
“Taste the New England Coast”
A&W, but make it coastal! Picture this: you're strolling by Portland Harbor in Maine and come across an A&W pop-up featuring a jet ski giveaway raffle and refreshing root beer samples. Not into watersports?
No problem—enter the Vespa giveaway instead! This East Coast regional rebrand of A&W Root Beer captures New England’s maritime charm with a coastal, nautical theme. Brewed in collaboration with Portland’s Shipyard Brewing Co., the rebrand showcases a blue and cream color palette, with visuals that highlight one of Maine’s most iconic symbols—the lobster.
Vespa collection.
Rooty goes fishing
The Great Root Bear, also called Rooty, became the mascot for A&W Root Beer in 1973. To match this theme Rooty was dressed in lobsterman attire while still holding his iconic A&W root beer mug.
Sketch zone.
Line art sketch elements drawn in procreate.
