nuit belue

The branding for Nuit Bleue, a fictional jazz club in Quebec City, combines the playful charm of jazz culture with the elegance of 1940s design. Centered around a refined color palette of off-white cream, black, and dark red, the visuals evoke sophistication while remaining inviting. Key deliverables include an elevator mockup that immerses guests in the brand’s aesthetic from their first arrival, a nostalgic matchbook design reminiscent of classic jazz culture, and to-go bags featuring a whimsical repeating pattern of illustrated elements. Paired with the elegant Montecatini Pro typeface and a menu inspired by fine French cuisine, the cohesive branding creates a seamless and upscale identity, celebrating the timeless spirit of jazz with a modern, stylish flair.